Monocle and Bicycle design

Monocle recently released this short video on modern bicycle design. Personally, I think they really missed the mark and I disagree with pretty much everything that is said. I think the entire idea of beautiful bicycle design is that it is not designed as a piece of furniture would be, but rather as something dynamic and almost organic in it's origin. Designing a bicycle from an industrial perspective essentially eliminates the heart and soul of the bike that makes it desirable in the first place. And that is just aesthetics- all of the proprietary parts required when completely "rethinking" the bicycle makes maintenance and servicing them financially prohibitive if not impossible. But it's worth the watch regardless.

Watch the video here.

Seen first at the Freeman Transport blog.